The project of a Visual Identity began with a mural I was commissioned to design for the interior of a takeaway food spot.

The challenge: to create a striking visual using only three colors. I embraced the white of the background as an active element in the composition, building a geometric visual systemstructured yet bold, inspired by a space charged with urban energy, dynamic movement, and intense flavors.

After painting the mural, I went on to develop the full visual identity of the space. The heart of the project was the design of the main packaging: The Delicious Box. Conceived as a key branding element, the box carries the graphic pattern carefully adapted to every surface. I designed it as a sculptural object, paying close attention to detail so that the design would wrap around it with visual coherence and aesthetic strength.

This project shows how a single visual system can scale and adapt to multiple formats - from mural to object - without losing impact.

It’s about transforming an everyday moment, like picking up your food, into a bold, unexpected, and beautiful visual experience.